Branding and Website for The Perennial Group

In collaboration with The Perennial Group, I spearheaded a comprehensive branding and website design project aimed at embodying their unique coaching approach for financial wholesalers. Tasked with capturing the essence of "A Deeper Level of Coaching" in the logo, I explored themes of deep roots, growth, and subtly integrated the initials "p" and "g." The resulting branding system, including a vibrant color palette and typography, seamlessly translates this identity across various mediums. The user-friendly website design serves as a digital extension of The Perennial Group's values, providing an immersive opportunity to learn about the company and program. This project showcases not only design proficiency but a nuanced understanding of the brand's vision, resulting in a compelling visual representation that echoes their commitment to fostering profound connections and guiding financial wholesalers to new heights of success.